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Artificial intelligence is transforming how we experience digital media, from the games we play to the films we watch. At The University of Manchester, Dr Zahra Montazeri, Lecturer in Graphics and Virtual Environments, is using AI to make these virtual worlds feel more real than ever. 

Her research focuses on designing realistic digital materials 鈥�  

like cloth, hair, and fur 鈥� that behave naturally under changing light and movement. Traditionally, achieving this realism meant simulating every bounce of light, a process that demands huge amounts of time and computing power. Instead, Dr Montazeri鈥檚 approach uses AI to learn how light interacts with different materials, creating lifelike textures far more efficiently. The result is digital content that looks and feels real but can be generated in a fraction of the time. 

鈥淎s digital experiences become more immersive, how real things look matters more than ever,鈥� she says. 鈥淏y combining AI with advanced rendering techniques, we can make virtual worlds more convincing and engaging for everyone.鈥�