Major Success: Horizon Europe Funding Award Secured
The funding has been secured to understand how farmers interact within food value chains, including the role of AI tools to improve fairness and efficiency.
Colleagues across AMBS are celebrating major funding success, as Strength2Farm, a collaborative European research project focused on improving farmers’ positions within food value chains, has been invited to begin grant preparation under the Horizon Europe programme. The project will run for four years (48 months), bringing together partners from 19 institutions across Europe.
Strength2Farm will develop a robust analytical framework to better understand how farmers interact with other operators in food value chains, and how their bargaining power can be strengthened. University of Manchester Researchers will examine factors such as pricing, market transparency, risk distribution, vertical and horizontal coordination, and the role of digital tools (including AI techniques such as machine‑learning technologies, digital twin, agent-based simulation model and large language models) in improving fairness and efficiency across the sector.
The project received an excellent evaluation, with reviewers praising the clarity and ambition of the research, the strength of the consortium, and its potential impact on future agricultural policy and governance across the EU. The evaluation highlighted the project’s strong methodological foundations and its commitment to open science, inclusivity, and engagement with farmers, consumers, and wider stakeholders.
This is a significant achievement for all researchers involved, including colleagues at The University of Manchester, whose expertise will contribute to shaping more resilient, transparent and equitable food systems.
Congratulations to Arijit De, Qudamah Quboa, Eghbal Rahimikia and Raquel Ortega-Argiles on securing this prestigious Horizon Europe award.