Creative 91Ö±²¥ appoints new Director
Michelle Phillips has been appointed as the new Director of Creative 91Ö±²¥, and Professor of Music in the School of Arts, Languages and Cultures at the University of Manchester.
Currently a Professor and Head of Enterprise (Academic) at the Royal Northern College of Music (RNCM), Michelle will take up her new roles on 14 September 2026.
As Director, she will lead the strategic direction and development of the University’s Creative 91Ö±²¥ interdisciplinary research platform, bringing together academics, cultural partners and communities to advance creative research, practice and innovation. She will also be responsible for fostering partnerships, strengthening external engagement and enhancing the University’s impact across the creative and cultural sectors.
Michelle brings considerable research and creative industry engagement experience to the role. Her research practice explores audience response to live and recorded music, neurological response to music listening, music and time, perception of contemporary music, entrepreneurship, and music and Parkinson’s disease.
Her research on ‘What makes live music special?’, in collaboration with the University of Manchester, was featured in UK Research and Innovation’s ‘101 jobs that change the world’ series. She was Principal Investigator of the £1 million RNCM StART Entrepreneurship Project, exploring the most effective ways to train creative industries students in entrepreneurial skills.
She is a Fellow of Enterprise Educators UK (EEUK), chaired the subject association for music in higher education, MusicHE, and was a member of the Advance HE Aurora Advisory Group.
Her publications include multiple journal articles and book chapters, and a co-edited volume entitled Music and Time: Psychology, Philosophy, Practice. She is joint Editor-in-Chief of the journal Psychology of Music.
Michelle won the I Love 91Ö±²¥ Alan Turing Award in 2025 for innovation, creativity and smart thinking, and was a finalist in the Northern Power Women Awards in the People with Purpose - Public Sector category in 2026.
Professor Fiona Devine, Vice-President and Dean of the Faculty of Humanities at the University of Manchester, said:
I am delighted to welcome Michelle to the University as Director of Creative 91Ö±²¥. She brings a wealth of experience in creative research and sector engagement, and I greatly welcome the expertise and drive she will bring to shaping the platform’s future.
I would like to thank Professor John McAuliffe for his outstanding leadership of Creative 91Ö±²¥ as Director over the past five years, during which he has significantly strengthened its profile and impact in advancing creative research, practice and innovation. I am delighted that he will continue to contribute at a senior level in his new role as the University’s Associate Vice-President (Cultural Portfolio).
Michelle said:
I’m thrilled to be stepping into the role of Director of Creative 91Ö±²¥. The University of Manchester’s creative energy is inspiring, and I’m excited to bring my passion and experience to help spark new ideas and collaborations.